Who am I?
Three Main Points
- Everyone’s path in this industry is different. Things change all the time. Everyone’s path is often very different from everyone else’s path. Platforms are changing all the time. There’s no sure-fire way.
- The traditional concept of the funnel doesn’t always work. Customers sometimes enter at the bottom of your funnel. Instead, think of your whole work as a bubble with entry points like the Disney business model. Know what the entry points are and then get them bouncing around inside the bubble of your work.
- Start an email newsletter. Focus on getting people to sign up for it. Email is the social media platform of the future!
The Traditional Marketing Funnel
From Glengarry Glen Ross
Chris Zukowski on newsletters – Build Your Own Fan Club: How to Use Your Email List
- Attention – Billboards flying by the highway, most social media sites, first page of a website.
- Interest – Do they look at more than one thing of yours? Do they recognize you and your work elsewhere? Do they watch a couple videos or read a couple of articles? Now they’re getting interested in you.
- Decision – Do they give you something? Do they sign up for your newsletter? Do they subscribe to your youtube channel and keep looking for you?
- Action – Do they buy your book? Do they join your Patreon? Do they back your Kickstarter?
You can’t jump levels in the funnel. People buy $6 starbucks coffees because they know what they’re getting. They have a relationship with Starbucks. If two guys in ski masks jumped out of a van and told you to buy their $6 coffee, you’d run. It took Starbucks a lot of time and money and energy to get you to buy a $6 coffee.
The Disney Bubble
This is the bubble. There are entry points and then you bounce people around inside the bubble.
The Sly Flourish Bubble
My Entry Points